Meatless Monday is an international movement to help people reduce their meat consumption by 15% to improve personal health and the health of the planet. Meatless Monday is a non-profit initiative of The Monday Campaigns, in association with the Johns Hopkins Bloomberg School of Public Health. Here is a series of PDF toolkits from our friends at The Monday Campaigns to help you learn more.
Not familiar with the Meatless Monday campaign? Check this out for some general information that will acquaint you with the program!
This toolkit provides the information, materials, steps and suggestions you need to start a Meatless Monday campaign in your school. Not only will this kit help improve the health of your student body, it will also help save the environment!
Be a trendsetter on your college campus by teaching your buddies and the rest of your school about Meatless Mondays. This kit includes ideas for how to bring the campaign to your campus and fabulous meatless menus.
In this toolkit, you'll find the advice, ideas and actions you need to make Meatless Monday a community-wide movement. Start a letter writing campaign to public officials, launch a Meatless Monday event or get local restaurants on board. Use this information in conjunction with our Media Toolkit to spread the word far and wide!
Media attention can be all it takes to turn your local campaign into a keystone of the worldwide movement. Use this media kit to get the notoriety that your event and organizational efforts deserve. Find helpful hints on working with reporters, planning a successful interview and writing a compelling press release. Use in conjunction with the Meatless Monday general starter kit and there’s no telling how far your campaign will take you!
Each week new Meatless Monday participating restaurants are popping up worldwide. From large chains to fine dining, chefs and restaurateurs are discovering the many benefits Meatless Monday offers to both their patrons and their pockets. So what can Meatless Monday do for your business?