Farmworkers are among the unsung heroes who help feed the world every day. Yet these laborers continue to face exploitative conditions and human rights violations on a regular basis – even in the US. The Coalition of Immokalee Workers has fought tirelessly to raise public awareness about this issue and to improve labor conditions for farmworkers. In 2011, CIW launched the Fair Food Program, a partnership among farmers, farmworkers and retail food companies that ensures humane wages and working conditions for the workers who pick fruits and vegetables on participating farms.
Although 13 major retailers, including McDonald's, Burger King, Subway, Taco Bell and Wal-Mart, have signed onto the Fair Food Program, Wendy's remains the only major fast food company to refuse to commit. As one of the largest tomato purchasers in the restaurant industry, Wendy's has the ability to have a profound impact on the health and safety of tomato farmworkers by guaranteeing the protection of their human rights through the Fair Food Program.
As part of our ongoing Meatrix action campaign, we've joined the Coalition of Immokalee Workers in offering consumers a way to make a difference. Through the Alliance for Fair Food, the CIW is calling on consumers to contact Wendy's CEO, Emil Brolick, to urge him to commit to farmworkers' human rights by signing onto the Fair Food Program.
Join us in taking action on The Meatrix website!